Discussion 3 Brand Positioning
The purpose of this discussion is to reflect on your learning and to further your understanding of brand positioning by analyzing the brand positioning strategies of several well-known brands.
1. Research brand positioning strategies
• Chocolate M&M’s
• Apple
• Vans Skateboarding Shoes
• NewLeaf Airlines
2. Post your comments
Now that you have reviewed the marketing of the above brands, contribute meaningfully to the discussion by identifying which of the different types of brand positioning strategies (i.e., product-driven, service-driven, process-driven, value-driven, purpose-driven, competitor-driven, and niche-driven) best describes each brand. Justify your answer for each brand.
