Create your own Portfolio of Case Studies on ethics in the marketing and digital communications industry. Identify and research 3 different examples of brands and/or campaigns, as follows: 1 example of a marketing communications campaign that did not align with industry codes of practice and standards (for example, the ASA).

Description

You are asked to create your own Portfolio of Case Studies on ethics in the marketing and digital communications industry. Identify and research 3 different examples of brands and/or campaigns, as follows:

* 1 example of a marketing communications campaign that did not align with industry codes of practice and standards (for example, the ASA)

* 1 example of a marketing sector company, brand or campaign that promotes minority voices and representation (diversity and inclusivity)

* 1 example of a brand that is future proofing (meeting future challenges and audience expectations)

put a link to campaign and additionally make sure to use academic resources