Focus (TITLE) – How is Arabic lettering used creatively in contemporary graphic design?
the learning outcomes are what the work is assessed in relation to:
1: Demonstrate independent judgement in the selection of appropriate research methods and theoretical and cultural sources to compile a coherent evidence base to address a research question.
2: Demonstrate the ability to draw together and critically analyse ideas and evidence in relation to a particular area of study and related contexts and perspectives.
3: Demonstrate the ability to plan, research, formulate and write a sustained piece of academic writing using appropriate academic protocols.
Support Ideas and examples by pictures.
defined calligraphy; typography and lettering – this is useful and can be used in the study to explain the focus of lettering that you chose and that calligraphy is also popular and widely used/evidenced.
what is Arabic lettering – short/concise historical overview of Arabic lettering and why it appears as it does – the look; distinctiveness; associations; way it looks and where it generally appears – conventional uses
consider what creativity is – why lettering is used creatively; purposes and different contexts
what examples are there of Arabic lettering today – conventional/traditional look – e.g. newspapers, books, etc
what creative/alternative examples are there?
Who, where, what, why? What do they look like? How are they creative? Size; colour; scale; purpose/use
