Assessment : Strategic Report
Value: 40%
Length: =2,500 words excluding Bibliography
Rationale:
The coursework element is based on the submission of a 2500 word report. This will take the form of an analysis of a case study in strategy. The purpose of the assignment is to demonstrate your understanding of strategy.
Task
Use the company Deliveroo in the global context and with a special focus on the UK market when allowed or possible. Make a critical assessment of the external and internal environments of Deliveroo and give your justified recommendations for a strategic way forward. Suggest how the company could maintain growth given the potential changes in competition from around the world. Given the low word count, it is expected that most of the analysis will be done through the application of marketing models, tools and frameworks such as but not limited to SWOT analysis, PESTEL analyses, Porter’s Five forces analysis, Ansoff Matrix, the Balanced Scoreboard and the McKinsey 7S model with the goal of showing your understanding of these areas.
Marking Criteria
Structure and Argument 25%
Analysis and Theory 25%
Background reading/evidence 20%
References and Bibliography 20%
Presentation and Style 10%
Important factual material, such as key financial information, may be included in an appendix in addition to the 2,500-word limit which does not take into account the bibliography. It is an important skill to be able to write concisely.
