Demonstrate understanding and critical analysis of policy and strategic development, leadership and collaborative working for implementing and achieving health improvement.

100% of the marks for this module are for the summative assignment.

Assignment title:

Using a planning framework, design a health promotion intervention for a specific group focused on one of the following topics:
Alcohol or substance use
Mental health and wellbeing
Nutrition
Sexual Health
Tobacco use
Word Count: 3000 words, including tables and figures, excluding references.

Summative Report:

Structure – use these headings:
• Introduction
• Background
• Planning model
• Intervention
• Critique of the Planning model
• Conclusion

You can use figures and tables within your assignment. Remember to give them titles and numbers, to refer them by Table or Figure number in the text, and describe their key aspects within the report.
You must not copy and paste copyrighted images from datasets or online sources.
Potentially useful figures / tables
• Determinants of your specific health topic mapped to the Rainbow model framework.
• Action areas of the Ottawa Charter for Health Promotion.
• The Precede Proceed model applied to your intervention, to the show the process, the impact, and outcome evaluations.
• Behavioural change wheel (COM-B Model) showing the intervention plan.

Introduction (150 words)
Specify your target topic, group / community, and setting
Briefly outline what the report will do – a sentence or two on each subsection.

Background (500 words)
Define the health topic, using a reference. Describe the epidemiology and current prevalence in your target group and target setting (place, area, country) using reliable surveillance and / or peer-reviewed data. Explain its evidence-based determinants for your target group (consider doing this within the Rainbow mode or other social determinants of health model).
A figure might be useful here, mapping the determinants of your health topic for your group in their setting, mapped to a recognised model.
Explain the evidence-based harms of the problem on your target group, to justify why an intervention is needed.

Explain what health promotion is (aims, perspectives, strategies), and why it is a good fit to your topic.

Identify the most relevant WHO Charter for your topic.

A figure might be useful here, showing the action areas of the Ottawa Charter for Health Promotion

Critically discuss the needs assessment of your choice for your target group and setting. Ensure you use peer-reviewed evidence and / or surveillance data to support this.

Planning model (700 words)

Explain what planning models are and why they are suitable to your topic.
Identify, justify, and explain the planning model you will use

A figure may be useful here, to illustrate the phase-by-phase / step-by-step process from the target problem to the expected outcomes. e.g. The Precede-Proceed model applied to your intervention, to show the process, the impact, and outcome evaluations

Explain what would happen within each phase of the planning model. How will the needs assessment be done (what type of data will you collect, and how e.g which valid and reliable measures or psychometrics are suitable), what you expect to find based on the relevant peer-reviewed literature and surveillance data, and how the identified factors in the health problem would be prioritised. Include health behaviour / promotion models, as appropriate, to explain the target problem and mechanisms of change in theory. Specify the required resources, and any disparity-based barriers to implementation.

Intervention (700 words)

Based on your planning model assessments, specify the targets for the intervention, and the strategies and processes you will use to reduce the problem. Specify how the health behaviour / promotion model(s) underpin your intervention design, and justify it / them as a good fit for the target problem using critically described peer-reviewed evidence.
Work through each phase of the Planning model, ensuring you include all the components that culminate in a clearly specified evidence-based intervention, and how the process, and short, medium, and long term outcome evaluations would be conducted (specify suitable data collection methods, reliable and valid psychometrics, surveillance data, etc that fit to the needs assessment and target problem)
Critique of the Planning model (800 words)
Critically discuss the advantages and limitations of the Planning model you selected in comparison to other models, using peer-reviewed literature.
Critically discuss the intervention you proposed, using peer-reviewed literature.
Critically discuss the advantages and limitations of the Health Promotion and Behaviour Promotion model(s) you selected in comparison to other models, using peer-reviewed literature.
Explain the ethical considerations, to ensure no intragenic (accidental harm) effects or worsening of existing disparities.

Conclusion (150 words)
Briefly reflect upon the choices made and acquired learning.

How this assignment contributes to your learning on your programme
The programme specification for your programme of study outlines the learning that you are expected to have gained during the course of your studies. Each module contributes certain skills to that learning. This table shows you the types of evidence that the marker will be looking for to assess whether you have developed relevant skills during this module.

Attributes Assessed from the Programme Specification Evidence in the CMNR7007 assignment
Academic literacy
1. Demonstrate understanding and critical analysis of epidemiological surveillance, assessment of global population health and wellbeing, and public health intelligence systems.
2. Demonstrate understanding and critical analysis of evidence and quality frameworks for assessing and improving the effectiveness of preventive health and healthcare interventions, programmes and services.

3. Demonstrate understanding and critical analysis of policy and strategic development, leadership and collaborative working for implementing and achieving health improvement.

1. The background, planning model, intervention, and critique are evidence-based.
2. Correct choice and application of peer-reviewed evidence.
3. Correct application of the planning model.
4. Critical analysis of research evidence in the context of health promotion.
5. The presentation and product are high-quality academic standard.

Research literacy
1. Interpret statistical findings, draw valid inferences and communicate academic Public Health findings to different audiences.
2. Analyse, synthesise and articulate knowledge from a wide variety of sources and theoretical perspectives.
3. Employ a range of appropriate research and analysis methods with confidence and expertise.
4. Utilise research skills to promote evidence based practice in public health
5. Initiate, plan and carry out academic Public Health research. 1. An evidence-based rationale for your intervention
2. Correct choice and application of theories and assessment methods.
3. Use of appropriate literature to support arguments and methods.
4. Academic writing which is suitable for an audience of researchers.

Critical self-awareness

1. Demonstrate independent and innovative thinking in academic Public Health as it relates to the student’s chosen area of interest
2. Demonstrate insight into student’s own leadership style and preferences, and display critical self appraisal and reflective practice
1. Development of a plan and intervention which shows knowledge of a Public Health topic
2. Demonstrates reflection on own learning

Digital and information literacy

1. Demonstrate knowledge and skills in searching and retrieving published and grey academic Public Health literature to support public health decision making
2. Demonstrate knowledge and skills in the use of computer software and internet technology for statistical data analysis, and digital communication of public health information 1. Literature and data which illustrate the points being made.
2. Literature and data which are timely and of good quality
3. Text, tables and figures are appropriately labelled and formatted
4. Referencing is presented correctly following OBU Harvard style as set out in the ‘Cite them Right’ website

Active citizenship
1. Demonstrate cross-cultural awareness in planning and evaluating Public Health policies, systems and interviews 1. Ethics, relevant to the topic and methods chosen, are discussed