Snap Grip Ad Campaign
-Conduct research and propose an advertising campaign for ;SnapGrip; kickstarter. https://www.kickstarter.com/projects/shiftcam/snapgrip-magnetic-snap-on-camera-grip-battery-for-your-phone?ref=section-design-tech-view-more-discovery-p2
-Propose how the project or organization selected should advertise its product or service. Each of the bulleted items below should be a heading in your paper.
*State the product or organization selected.
*Target Market: Describe the primary target market for the ad; include demographics and psychographics. Be specific.
Propose how the product or organization should advertise as follows. If you do not propose that the advertiser use a type of advertising, explain specifically why that advertising channel/type would not be effective for the advertiser.
*Television: What television channels should the advertiser use? Specifically list the names of the TV channels. Consider location of market. Are the channels local, national, on satellite, on cable? How often should the ad run? What would the message/call to action of the ad be?
*Radio: What radio channels should the advertiser use? Specifically list the names of the radio channels. Consider location of market. Are the channels local, national, or online? How often should the ad run? What would the message/call to action of the ad be?
*Magazines: What magazines should the advertiser use? Specifically list the names of the magazines. Consider location of market. Are the magazine print or online? How often should the ad run? What would the message/call to action of the ad be?
*Newspapers: What newspapers? Specifically list the names of the newspapers. Consider location of market. Are the newspapers print or online? How often should the ad run? What would the message/call to action of the ad be?
*Direct Marketing: Should the advertiser use direct marketing? How? How would it do this? How often should the direct marketing run? What would the message/call to action of the direct marketing be?
*Digital and Social Media: Should the advertiser use digital and social media? How? How would it do this? What would the message/call to action of the ad be? *Define the channels that the advertiser should use, and explain how the advertiser would specifically use each channel to reach its market.
*Sales Promotion: Should the advertiser use sales promotion? How? How would it do this? How often should the sales promotion run, what would the message/call to action of the sales promotion be?
