Discuss how Data collection methods differ from qualitive and quantitative studies.
Three common approaches to data collection in qualitative research are interviews, focus groups, and observation (Barrett & Twycross, 2018). These methods give researchers rich and deep insights, but a lot of raw data (Barrett & Twycross, 2018).
Developing rapport and transparency are essential to these techniques for researchers to get the most complex answers.
Data collection in quantitative research is typically surveys or questionnaires. Interviews can be conducted in quantitative research, but they are less open ended and more standardized, essentially the research is reading a script interview with the subject.