Critically evaluate the social role of media organization in shaping public perceptions, and the implications of this for firms themselves and for wider society.

– Recognize the fundamental economic drivers that shape the industry.

– Understand how the industry is structured and explain the characteristics of leading firms.

– Analyze the processes by which media content is produced, distributed and consumed.

– Assess various challenges faced by media organisations and appraise how effectively these are addressed.

– Critically evaluate the social role of media organization in shaping public perceptions, and the implications of this for firms themselves and for wider society.