Over time rivals use their resources, capabilities, and core resources to form different value-creating propositions.
Discuss why competitive advantages are not permanently sustainable.
Explain why firms must maximize their current competitive advantage while simultaneously using their resources and capabilities to form new advantages.
Include in your respond how Luke 14:28-30 guides us to maximize a competitive advantage by being a follower of Christ.
The Book can found on Redshelf: email@example.com, password: LongGoal11!
Unit 4: Reading Assignment
Chapter 3, “The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages”