Tag: Auburn Hills
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Using Cultural theories, explain why do you think the Daimler-Chrysler merger failed to realise the synergies that were expected from it?
Why the merger failed to realise synergies Analysts felt that, strategically, the merger made good business sense. But opposing cultures and management styles proved to be a hindrance to the realisation of synergies. Daimler-Benz attempted to run Chrysler USA operations in the same way as it would run its German operations. This approach was doomed…