Tag: Autobytel
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How does Harrah’s integrate the various elements of its marketing strategy to deliver more than the results of Data Base Marketing?
Harrah’s / Autobytel.com Description 1- Evaluate “customer worth” versus “observed level of play” in Harrah’s DBM efforts. 2- What are the objectives of the various Data Base marketing programs and appraise how well they are working. 3- How does Harrah’s integrate the various elements of its marketing strategy to deliver more than the results of…