The primary task of the evaluation step of the planned change process is making sure the intervention is meeting its stated goals. A secondary goal of the evaluation process is to create the data to be used in communication materials for the organization or community. Change agents use evaluation data to solicit funding, recruit volunteers, rally employees, encourage clients or participants, inform stakeholders, and more. This assignment serves two purposes:
• to demonstrate that you can identify outcome or process evaluation data
• to share ideas of how to successfully use evaluation data to market interventions.
For this paper, please find evaluation data published by an organization working at the macro level. This can be an annual report, an op-ed piece, or website. In the paper, please respond to the following two components:
Explain how the data is used to further the mission of the organization