How is the industry affected by the power of both buyers and sellers?
How is the industry affected by substitute products and the threat of entry.
What are the major customer/consumer segments in the industry
How are the companies in the industry structured and organized?
Are they vertically integrated, if so, how much?
Discuss the industries future, in light of trends in regulation, technology, and international competition
Thesis: explains why the industry functions as it does, and connects this thesis to the analysis in the rest of the paper.