Research a woman or minority owned small business (in the United States) that recently introduced a new product or service. You cannot use a company strategy that was previously used. Prepare a brief analysis of the company’s strategy while discussing the following issues:
1. The type of strategy employed to introduce the new product and whether the new product or service was properly timed to the market;
2. The uniqueness of the product or service and how it differentiates from its competition;
3. The effect of the new product or service on the company’s value chain;
4. Did the company have all the necessary resources to correctly and fully implement its strategy; and
5. Did the company need to form a partnership or strategic alliance to support the implementation of its strategy.
Do not use any of the case study companies. (Costco, Netflix, Publix, Uber, Microsoft, KFC, Rubicon, Apple)
