Research how one of Southwest Airlines competitors is using the Internet (let’s use American Airlines as the competitor). Provide a description of the competitor’s use of the Internet: e.g., webpage, social media, mobile apps. Compare and contrast the way Southwest Airlines uses the Internet to how the competitor does.
What seems to be the competitor’s strategy? How does Southwest Airlines use of the Internet vary from the competitor?
How could your business use information technology differently, consistent with the business’ generic strategy (cost leadership, differentiation, or focused strategy), to be more effective than the competition.
This paper must follow the formatting guidelines in The Publication Manual of the American Psychological Association (2020), (7th ed.) using Times New Roman 12-point font. The paper, as the minimum, must contain:
A title page
Two to three pages of text-based content
One or more reference pages
Links for your business and the competitor in a separate section on the reference page
Please note, a title page, reference page(s), appendices, table of contents/figures, tables and figures are not considered content. APA formatting assistance may be found at the Purdue University Online Writing Lab (Links to an external site.) or you may contact the Student Success Center (Links to an external site.) for tutoring and writing resources.
