Assignment 2 brief
• Individual report (70%)
• Word limit: 2,500 (excluding appendices and references)
Preliminary instructions:
You will have to select one company and one emerging market (the host country). If the selected company is a conglomerate (i.e., more than one business division), select only one business division (e.g., Tata, steel)
1. Introduction [for example 400 words]
Describe the selected company: timeline, business, market positioning and degree of internationalisation (e.g., number of countries). Introduce your selected host country (e.g., key macroeconomic characteristics, whether the company is already operating in the country)
