Questions
This chapter introduces several approaches to assessing a firm’s competitive advantage.
Using any one of these approaches, can you ascertain whether Microsoft has a competitive advantage over Apple? Why or why not? From which approach is Microsoft looking the best? Explain.
Microsoft CEO Satya Nadella has made drastic changes to Microsoft’s strategy. What was Microsoft’s strategy before Nadella was appointed CEO in 2014? What is it now under his leadership? Do you agree that Nadella has formulated a promising business model? Why or why not?
Looking three to five years into the future, who do you expect will have a competitive advantage: Apple or Microsoft? Explain