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Take a brand (Coca-cola or Nike) and analyze its branding strategy.

Branding

Take a brand (Coca-cola or Nike) and analyze its branding strategy.

The analysis should include:

a) company background information and a current position/situation in the market

b) an employed branding strategy

c) potential brand performance measurement techniques relevant to the evaluation of the effectiveness of a branding strategy

d) recommendations to improve or sustain brand equity.