You should write a response to the chapter by Marcuse (1964), the essay by Gould (2014) and the documentary “The Men Who Made Us Spend.” (the Marcuse and Gold essays are in additional materials, and the script for the documentary is also there.
The paper should reflect a critical reading of the texts and your reaction. Think of the paper as having two parts:
1) Make sure to identify the key arguments/relevant concepts in the video and the readings. Summarize what the authors meant, or at least what you think the authors meant, and try to see the world with that theoretical lense.
2) Critique the theory (consumerism) from an outside perspective, finding its strengths but also its flaws.