How did the Company transition from Red to Blue Ocean? What is the Company’s Blue Ocean Strategy?

Written Analysis on WAWA

HELPFUL HINTS to incorporate in the relevant introduction section and analysis:

1. How did the Company transition from Red to Blue Ocean?
2. What is the Company’s Blue Ocean Strategy?
3. Describe its value-cost trade off by partnering?
4. How did Wawa attract new customers?
5. How did Wawa align value, profit, and people?
6. See questions at the end of the Case for more hints.

Incorporate relevant facts and figures from the case study in the analysis just like last time.

I. Introduction:

An introductory paragraph on the company in terms of current positioning (avoid any generalized sentences such as” the company was found in x year) – the last sentence should tied to the analytical framework of the case analysis:

Create an Analytical framework that ties the entire analysis — Purpose of the case study analysis: EXAMPLE: “The following case study analysis conducts an holistic assessment to determine Lincoln Electric’s current organizational environment/structure and model of operations with the aim to identify internal and external factors that influence the company’s performance, growth, and its future success as a leading welding manufacturer.”

The introduction paragraph is followed by paragraphs on:

1. Statement of the problem – Problem/Issue to be solved

2. Opportunity for Resolution

3. Business Objectives

4. Stakeholder Perspective

II. Discussion:

Apply strategic management frameworks

1. Porter’s Value Chain Analysis – PURPOSE OF the use of this framework/ why it is relevant to discuss in regards to the purpose of the case study analysis

Primary Activities:
• inbound logistics
• operations,
• outbound logistics,
• marketing and sales
• services

Secondary Activities:
• procurement and purchasing
• human resource management
• technological development
• company infrastructure

III. Recommendations
• 4-5 WELL-ROUNDED recommendations based on the Value chain Analysis