Present critical insights of the components of the marketing communications mix and brand management.

Notes for students :

1. Electronic copy of assignment must be submitted through Turnitin. Paper copy not required

2. 10% of marks are awarded for satisfactory use of language and/or good presentation.

3. 5% of marks are awarded for satisfactory referencing and/or presentation of a bibliography where either is required. Note that all referenced work should be obtained from credible sources.

4. Students should ensure that they comply with Glyndwr University’s plagiarism policy.

5. Students should make correct use of the Harvard referencing method.

Learning Outcomes Tested in Assignment 1, 2 and 3:

1. Present critical insights of the components of the marketing communications mix and brand management.

2. Design and evaluate an integrated marketing communications mix

3. Identify appropriate techniques and resources to build cross functional relationships.

4. Critically evaluate communications role in delivering value to a range of stakeholders.