The purpose of the paper is to apply learning from this course to build a Global Marketing Plan for an actual brand of your choosing
1. Evaluate the current status and historical success of the brand (5 points)
2. Discuss the market audit and market analysis (10 points),
3. Propose a Preliminary Marketing Strategy, pointing out key (4 – 5) plan elements and support your recommendation (15 points).
The paper should be between 8 and 10 pages, with 2 – 3 exhibits that include references and data/charts/tables