Discuss these characteristics in relation to a brand community called InkBox (Tattoo brand) and with particular emphasis on the rituals and symbols that bind community members to each other and InkBox

Consumer Behaviour

1) What are the key characteristics of a brand community?

Discuss these characteristics in relation to a brand community called InkBox (Tattoo brand) and with particular emphasis on the rituals and symbols that bind community members to each other and InkBox

Your answer should show how InkBox brand community engenders loyalty for the brand, as well as outlining the advantages and disadvantages of brand communities more generally for marketers.