Prepare a paper detailing your selected business’s Mission, Values & Vision statement. discuss this with your business contact. If they do not have a specific Mission, Values & Vision statements, then you will need to create one from your conversation.
When the Marketing Plan is being finalized and you prepare the Executive Summary, this week’s Mission, Values & Vision statements will be included in the Executive Summary.
Prepare the paper using APA (including title page and reference page but not abstract). Use proper citations & reference the location where you retrieved the Mission, Values & Vision statements (their website, or personal communications) and all other resources. Please provide at least one reference on your reference listing.
note that personal communications are cited within the narrative of an APA paper, but is not included on the reference page listing. To properly cite personal communications it would look like this (J. Holmes, personal communication, February 22, 2019).
Or you could use the person’s name in the narrative and it would look like this:
According to Holmes, the business has been in operations for 10 years (personal communication, February 22, 2019).
The business would like you to use is the advanced sports training institute in Oakland, Ca ran by Anthony Eggleton
Here is a link to his website and interview