What can apple learn and do differently from Microsoft in order to have a successful cause marketing?

Write a 7-page research paper about Apple’s cause marketing effort compared to Microsoft’s cause marketing over the years. You must also include paragraphs on:

What is cause marketing

Why cause marketing is even more important today than ever before

How cause marketing could go wrong and what we can do to prevent this (ex. green washing)

Microsoft history in cause marketing/cause marketing campaigns they have done

Apple history in cause marketing/cause marketing campaigns they have done (for example like their Product Red line)

Analyze these two compared to each other

What can apple learn and do differently from Microsoft in order to have a successful cause marketing