World Wrestling Entertainment (WWE)
Discuss corporate strategy choices and how to apply the concepts of innovation to a firm in the entertainment industry. To examine how tangible and intangible resources are tied to a firm’s success.
This case deals with a firm that had been a pioneer in establishing itself as a global
competitor in the beer business, gaining recognition around the world based on its well known green bottle. Heineken had to respond to a wave of massive consolidation in the
beer market. Many beer brewers had been moving aggressively to establish themselves as global players by acquiring smaller regional and national players.
1. PRIMARY QUESTION: What strategy does Heineken follow in the global beer
2. SECONDARY QUESTIONS: What is the structure of the global beer industry?
3. What changes has Heineken made that will help it deal with its challenges?
Case 19 – Johnson & Johnson
Explore how Johnson & Johnson makes decisions about the corporation, how it should compete, and how growth should be accomplished.
Johnson & Johnson (J&J) had relied heavily on acquisitions to enter and expand into a wide range of health care related businesses. As it grew, J&J developed into a complex enterprise made up of over 250 different businesses, organized into three different divisions: consumer products, pharmaceuticals, and medical devices. J&J’s success across its three divisions and many different businesses is hinged on its unique structure and culture.
1. PRIMARY QUESTIONS: What corporate strategy does Johnson & Johnson pursue?
2. What implications does Johnson & Johnson’s corporate strategy have for its organizational design?
3. What is the role of strategic leadership in a company like Johnson & Johnson?
4. SECONDARY QUESTION: How can synergy best be managed at a company such as Johnson & Johnson?