Description
Case analysis report.
One IMPORTANT thing about this case is to send me a draft of each step (steps are stated in the PRINCIPLE OF MARKETING MANAGEMENT DOC.). . Give each step a title using MARKETING TERMINOLOGY .This is important to be done.
Another IMPORTANT factor is to follow the HARVARD STYLE CASE METHOD ANALYSIS.
More information is clarified in the attached files.
Marking criteria: (Use Harvard referencing style)
The marks you obtain depend on the extent to which:
1. You are able to demonstrate your understanding and application of relevant concepts.
2. You are able to constructively critique the company’s marketing situation in the case study
3. The opinions you express are concise, logical and with coherent arguments.
4. Your report is made in a professional format – including an executive summary, an introduction, key objectives, analysis, conclusions and recommendations with evidence of research beyond the case article.
5. Your report is researched broadly and skillfully from varied sources (minimum of 5 academic journal articles, industry publications, text books and websites).
6. Harvard referencing style is used accurately and consistently within your in-work citations and in your list of references.
7.Demonstrate a clear understanding of the basic rules of grammar, presentation, body language, audience captivation, and convincing argument.
8. The report is made by the group in a cohesive and collaborative manner.
9. The report consists of (i) title page (ii) table of contents (iii) executive summary, the main body of the work, and (iv) relevant tables and charts put in the appendices, with due references inside the analysis.
