Description
Use the knowledge of public relations writing and storytelling to craft a 200-300 word sample press release.
1. Complete the sample press release to invite your community to an event (real or imagined) hosted or sponsored by your organization.
2. To write the content, use the Inverted Pyramid strategy and the Flesch Readability Formula after viewing the Reading and Resources links and chapter PowerPoint.
a. Make sure the most important information is in the lead—draw people in. What makes this event worth attending?
b. Consider the 5 W’s (who, what, why, when, where) and how people can learn more, purchase tickets, etc.
3. The Press Release will be graded on proper grammar, readability, and appropriate application of Inverted Pyramid.
