Context
Innovation and creativity are growing in importance in a very competitive business world.
Organizations use various innovative methods and techniques to ensure competitive
advantage within their industry and to meet their customers’ needs.
ASSESSMENT 1 BRIEF
Subject Code and Title BIZ301Organizational Creativity andInnovation
Assessment Case Study Analysis
Individual/Group Individual
Length 1,200 words +/‐10%
Learning Outcomes The Subject Learning Outcomes demonstrated by successful
completion of the task below include:
a) Differentiate between the processes of
creativity, innovation, and entrepreneurship.
b) Identify organizations that develop and foster
the processes, practices, and attributes for
creativity and innovation.
c) Explain the implications for organizational
strategy, when developing a culture of creativity
and/or innovation.
Submission Due by 11:55pm AEST/AEDT Sunday of Module 2 (week 4)
Weighting 35%
Total Marks 100 marksBIZ301_Assessment 1_Case Study Page 2 of 5
This assessment will encourage students to explore the methods and approaches undertaken
by a leading organization. The aim of this assessment is to discuss and apply theoretical
concepts mainly from modules 1 and 2 of the subject towards evaluating the success of a
chosen organization.
Students are to select from ONE of the following organizations to research and apply the
theory from the modules towards evaluating the role of organizational creativity and
innovation in the organization’s success.
PLEASE NOTE: Students who do not select from the following list of organizations will receive
an automatic failure for the assessment.
List of organizations from which to complete your Case Study Analysis and Report
Instagram https://www.instagram.com/
Tata Corp https://www.tata.com/
Semco Partners http://www.semco.com.br/en/
Ola https://ola.com.au/
Torrens University Australia https://www.torrens.edu.au/
Orange Sky https://orangesky.org.au/
Emma & Toms https://emmaandtom.com/
Natura https://www.naturabrasil.com
Lego https://www.lego.com/en
Volvo https://www.volvocars.com
Salesforce https://www.salesforce.com
Xiamoi https://www.mi.com/global/
VaroMoney https://www.varomoney.com
Monday.com https://monday.com
Task Instructions
Students will review and analyze the chosen organization with theoretical models from the
modules and produce a 1200-word report that responds to the following four questions:
1. For the organization's approach to innovation, identify and discuss their approach to
creative destruction.
2. To help identify the customers’ needs, what innovative approach has the
organization used and how did it help them from a competitive perspective?
3. How has convergence innovation contributed to the organization’s success, and what
experience innovation has been created?
4. What mind-set has the innovator set for the organisation, and to what extend is he /
she a Change Agent??
Your report should include a Cover Page, Executive Summary, Table of Contents,
Introduction, Discussion (with the 4 questions above), Conclusion and References.
