Describe what it is about this organisation that you like, including at least 5 references to concepts that you have learned in this course.

Portfolio Week 6

Requirement:

No matter what organisation or industry you work for, marketing will always be a crucial element of their success. Reflect on this course as a whole and how you will carry forward the knowledge and skills you have gained in this course into your future work. Reference an organisation that is modelling the way you would like to do marketing. Describe what it is about this organisation that you like, including at least 5 references to concepts that you have learned in this course.

Week 2 Understanding markets and target markets

Week 3 Understanding consumers and consumer satisfaction

Week 4 The marketing mix, distribution and pricing

Week 5 Branding and product strategy

Week 6 Promotional strategies: The internet and digital marketing