STRATEGIC ACTION VIDEO INSTRUCTIONS
You will create a video analysis of a healthcare marketing product or service currently on the market. The completed video must be 5–7 minutes and must exhibit professionalism and extensive knowledge.
Choose a healthcare marketing product or service that is currently on the market and create a video (using YouTube or Screen-cast-o-Matic, etc.) that:
1. describes the product/service
2. communicates the target market
3. addresses strengths and opportunities
4. positions the product/service in the market
