Module 7 Products, Services, Produce Life Cycle, and Brand Management
In this module, you will learn about the different classifications of products and services that help organizations make decisions about their market offerings to create value for target audiences. You will also describe the stages in the product life cycle (PLC), which require different product management strategies at each stage. At the end of this module, you will learn how organizations manage their brands.
This module is 2-Weeks in length. Check the Detailed Course Schedule, in the About the Course module, for more information.
Content
Learning Outcomes
By the end of this module, you should be able to:
• describe the classifications of products and services,
• explain how various product and service decisions create value for customers,
• describe the stages in the product life cycle (PLC) and the marketing strategies used at each stage, and
• identify strategies used to develop and manage a compelling brand.
