How companies use digital and social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal.

PROJECT 1: COMPANY ANALYSIS
Objective
The purpose of this project is to demonstrate your understanding of the following course concepts:”

1. How companies use digital and social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal.
2. How digital media has transformed the communication of an idea, information, and arguments in society.