Why did widespread interest in black consciousness, black pride, and African roots develop among African Americans in the second half of the 1960s?

Assignment instructions HIS325p:

Discuss the shift in the 1960s to black pride and consciousness and its impact on politics, culture, and society.

In the context about the black freedom movement, post a response to the following:

Why did widespread interest in black consciousness, black pride, and African roots develop among African Americans in the second half of the 1960s?