International Business and Culture A3

You must select a global business of your choice (McDonalds). The areas which should be covered in your investigation and presented in your formal business report are as follows:

1. Foreign Direct Investment decisions

2. International Trade Theory

3. International Strategy

4. Cultural Differences (taking account of cultural differences)

5. Ethics and corporate social responsibility

You will need to evaluate the performance of your business in these five areas. It is important that these areas are related to your chosen business. It will be important to include relevant examples. As this individual assessment is a formal business report