Give two key examples of how innovation has benefitted Procter & Gamble?

1. Give two key examples of how innovation has benefitted Procter & Gamble?

2. When comparing Johnson and Johnson (J&J) to Procter and Gamble (P&G) Is there anything that one company could learn from the other and could apply in relation to their process of managing innovation? (you can answer this question in general terms or you could zone in and select ONE of the stages of the innovation management process when answering this question).