Identify and evaluate the global context within which international business must function in the twenty- first century.

International Business – MS60045E
Assessment Brief
1. Assessment: General Information

There will be one summative assessment for this module:

• Individual International Business Report (100%) 3500 words (+/- 10%), it is expected that
students under any circumstances should not cross the set word limit)

The summative assessment will be submitted in week 14. In the run-up to submission, you will
have the opportunity to gain formative feedback on different sections prior to submitting the final
report for summative assessment (refer to MSG for assessment support session
including formative feedback date)
You must achieve a minimum mark of 40% to pass the module to achieve 20 academic credits at
Level 6.

Learning outcomes covered by the Assessment

LO1 Debate key contemporary issues relating to organisations involved in international
business.

LO2 Identify and evaluate the global context within which international business must function
in the twenty- first century.

LO3 Appraise alternative methods of entry into foreign markets.

LO4 Explain why companies may decide to internationalise and alternative theories of
internationalisation.

LO5 Discuss the impact of multinationals on both the home and host nations.

LO6 Select analyse and evaluate data on country markets.

Assessment brief

You have been appointed as an international business consultant for an upcoming high-profile
UK SME based in London. One of their key objectives for 2022-23 is to tap into the Chinese
market for their “UHT milk for children aged from (3-11 years)”.

The company is expected to focus on specific target audiences (within Chinese market) that
would see UHT milk from UK as a better proposition compared to the current local options.

aving access to international suppliers, the business fully intends to make use of the UK’s
reputation as a land of quality, reliability, and transparency. Pre-school aged children and
upwards are the ideal age to be ambassadors for the products due to their comprehension of
what they like and dislike.