Evaluate the ‘problem’ and discuss the new venture opportunity that may address it, showing an understanding of the specific market and the potential customers.

The new venture opportunity (10 marks)

• Create or identify an opportunity
• Discover the business idea

• Outline the problem, the idea and the solution

• Evaluate the ‘problem’ and discuss the new venture opportunity that may address
it, showing an understanding of the specific market and the potential customers

• Outline and evaluate new venture typologies
• Nurture creativity, ideation, and innovatio