What are your supporting points? What do you want to explicitly ask your readers to do (call to action)?

1. Framing the primary message.
2. What is the primary message?
3. What simple, vivid statement (15 words or fewer) captures the essence of your

message?

2. Setting up the logic of your message.
3. What are your supporting points?
4. What do you want to explicitly ask your readers to do (call to action)?
5. How will you order the logic of your message?