Strategic Planning and The Marketing Plan
Explain how an organization’s strategic planning process guides marketing strategy and marketing plans,
Examine the business environment using analytical tools (e.g., PESTEL, SWOT, Porter’s 5 Forces) to create marketing objectives,
Explain how the 4Ps of marketing deliver value to an organization’s target market,
Develop strategies, metrics, and controls to evaluate the performance of a marketing plan, and describe the various components of a marketing plan.
