Digital Business Information Systems
1. Insurewise had the challenge of working with a range of digital and non–digital customer channels. If they had no legacy issues to contend with, what would ‘the perfect’ digital customer experience look like as an Insurewise Home insurance customer? Consider this in terms of an end–to–end journey.
2. What challenges can you see with the leadership team at Insurewise? In a similar vein, can you foresee any problems with the concept of a ‘Digital Garage’?
3. Can you think of strategies for building a digital culture in the wider business that would bring along those employees who felt digital was not ‘relevant to them’.
4. Cocoon was one example of a innovative and digital data driven extension to their traditional business model. What other data–driven product or service extensions could you imagine in this organisation?
5. Can you find an example of another traditional business model that has been transformed by new digital opportunities? Equally can you find examples of businesses/ business models that have suffered as a result of not transforming themselves digitally?
