Establishing a distribution strategy is all about customer convenience:
How might the value delivery network be optimized to include the right partners and offer the right services to ensure that the end-customer gets the product at the right time?
A vertical marketing system involves the manufacturers, wholesalers, and retailers (or service providers) that work in unison to deliver customer solutions.
In this module, you will submit the following deliverable:
Placement/Distribution Strategy
After completing the module readings, do the following:
• Compose a distribution strategy for your product or service solution. In doing so, describe the vertical marketing system identifying all channel partners involved in the supply chain.
Follow these standard formatting guidelines for your Marketing Plan deliverables:
• 12 point, Times New Roman font
• Double-spaced
• Title Page
• Reference List
