Use Roger’s five factors from the notes to discuss how quickly or slowly this innovation is likely to diffuse through the marketplace.

Words: 88
Pages: 1
Subject: Marketing

Marketing

GA3 Innovation

This document is our group work, you can go on and write my part,

  • Use Roger’s five factors from the notes to discuss how quickly or slowly this innovation is likely to diffuse through the marketplace.
    • Discuss the innovation you chose in terms of all five factors; be sure to indicate for each factor whether this is something that will likely speed up or slow down diffusion.
    • Your book will also be helpful here – Roger’s five factors are discussed here as well.