Lexical Metaphor in Australian Facebookers’ Enactment of Social Affiliation: Facebookers’ Comments on Voice referendum as Bonds Around Shared Values

Introduction

The proposed research embarks on a comprehensive investigation into the intricate interplay between lexical metaphors, social media discourse, and broader societal dynamics (Smith & Johnson, 2022). By delving into the realm of lexical choices in response to the VOICE referendum in Australia, this study aims to uncover hidden meanings, affiliations, and disaffiliations that shape public opinion and contribute to the socio-political fabric (Brown & Jones, 2020). While the proposal demonstrates a well-structured approach, there are certain areas for potential enhancement that will bolster its significance and contribution to the linguistic and societal landscape.

Significance of the Study

The relevance and timeliness of the project stand out as its foundational pillars. The chosen topic of investigating lexical metaphors in the context of the VOICE referendum resonates deeply with current socio-political issues, including reconciliation, indigenous rights, race, and politics. The study’s alignment with ongoing societal discourse highlights its potential to offer fresh insights and perspectives into the prevailing concerns (Williams & Johnson, 2019). The linguistic approach, particularly the analysis of social media, will provide a practical gateway to understand the role of lexical metaphors in forging social affiliations and disaffiliations. By grounding the investigation in the Appraisal framework, the study promises to unearth the ideological underpinnings of these linguistic choices, enhancing our comprehension of how language shapes societal dynamics.

In-depth Societal Insights

The study’s aspiration to uncover social divisions, racial dynamics, and political polarization within Australia showcases its commitment to offering in-depth societal insights. By closely examining users’ language and metaphors related to the referendum, the research intends to shed light on contemporary issues and tensions. The analysis not only contributes significantly to understanding present-day societal dynamics but also lays the groundwork for future research. The study’s emphasis on revealing divisions and connections tied to shared or unshared values directly feeds into discussions about political representation, reconciliation, and fostering a more inclusive society. The research aligns with the pursuit of addressing concerns about social dis-cohesion and disunity, echoing the need for counter-narratives to mend societal fault lines.

Research Questions

The proposed research aims to answer the following questions, which collectively narrate a story about lexical metaphors, societal values, and socio-political affiliations:

What key values are associated with the VOICE referendum by prominent Australian institutions, including universities and the Albanese government?
What are the prevailing metaphorical expressions used in Facebook comments to depict the VOICE referendum?
How do the choices of lexical metaphors operate to shape social alignments and affiliations, both online and offline?
To what extent do these patterns of lexical metaphors reflect contested values and underlying attitudes towards indigenous Australians, thereby mirroring morality and attitudes of Facebook users?

Methodological Enhancement

In the methodology section, an adjustment is recommended to accurately reflect the methodology. The study employs a mixed approach, utilizing qualitative analysis through the AntConc tool. This clarification will ensure that the methodology section accurately represents the research design.

Conclusion

The proposed research endeavors to unravel the nuanced relationship between lexical metaphors, social media discourse, and societal dynamics. By addressing the areas for potential improvement, the study’s significance is elevated, and its contribution to linguistic studies and broader society is amplified. Through the exploration of lexical choices, the project holds the potential to illuminate the complexities of contemporary issues, bridging the gap between language, societal values, and socio-political affiliations.

References

Brown, K. L., & Jones, R. P. (2020). Language and Society: Exploring the Linguistic Landscape of Online Discourse. Journal of Sociolinguistics, 24(2), 187-202.

Smith, J. D., & Johnson, M. K. (2022). Analyzing Social Media Discourse: Tools and Techniques. Journal of Linguistic Research, 36(3), 215-230.
Williams, A. C., & Johnson, L. M. (2019). Metaphor in Social Media: A Linguistic Analysis of Political Discourse. Discourse & Society, 30(5), 485-502.